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Search engine marketing (SEARCH ENGINE OPTIMIZATION) is the process of bettering the standard and quantity of website visitors to a web site or an internet page from search engines like google 1 SEARCH ENGINE MARKETING targets unpaid site visitors (referred to as “pure” or ” natural ” results) fairly than direct traffic or paid site visitors Unpaid site visitors may originate from different sorts of searches, together with image search , video search , educational search , 2 news search, and business-specific vertical serps.