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Whereas 42 % use a social media management tool and 39 % examine their web site analytics, lower than 1 / 4 use instruments like buyer relationship management (CRM) and marketing automation to connect with leads and shoppers after first contact (see the Developments & Alternatives section of this report). When Zimmerman went to do her taxes this year, she Googled tax preparation military freeâ€ and, she recalled in an interview, TurboTax was the first link that popped up, promising free army taxes.â€ She clicked and came to the location emblazoned with miniature American flags.
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We combine Bloomberg’s world management in business and monetary news and data, with Quintillion Media’s deep experience in the Indian market and digital news delivery, to supply top quality business information, insights and traits for India’s sophisticated audiences. And they should mirror on the potential for interactive digital platforms to play roles in product design and marketing or in gathering customer feedback.