Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth’s Blog

When a manufacturer is profitable, there is typically a need to lengthen it.

Disneyland was an extension of Disney motion pictures. It mirrored some of the magic of the movies, but designed some thing new and precious as properly. Disneyland had some of the Disney essence and then built anything additive and new.

Apple did the similar point with the Iphone in extending the model of the Mac.

On the other hand, the new Leica observe is basically a souvenir. It is not a improved enjoy. It is not far more of a Leica than any of a dozen other overpriced watches could be witnessed to be. It’s merely there to remind you that you favored the initial. It is a souvenir of a sensation, not the creator.

Absolutely nothing completely wrong with a souvenir. I’m guaranteed Leica will make a revenue from their view with little destruction to the promise that the manufacturer alone will make. But make much too many souvenirs and you turn out to be a hollow shell, wasting the chance to make the change you seek.

The crappy t-shirt you acquired at your preferred musician’s concert is a souvenir, but they should not count on that as their legacy or the engine of their development.

All working day, particular person creators have to make alternatives about what they are likely to do following. Sometimes we can build an extension. And from time to time, we choose to make a souvenir in its place.

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